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We empower marketers to connect with their ideal customers
enhance brand visibility, and drive business growth effectively. Leveraging proprietary data and advanced tools, we enable precise audience targeting, meaningful engagement, and measurable success
Prepared for a cookieless future, we partner with leading global data providers with regional expertise to deliver actionable insights and targeted engagement. Our platform breaks down data silos, ensuring seamless integration across all digital channels. With a database of over 5 billion unique user IDs, Africonverse combines global reach with local precision, helping marketers confidently identify, target, and engage their ideal customers. Using advanced AI, we craft optimal audience segment mixes to maximize ROI and campaign success.
Our continuously evolving models draw from consumer behavior, market research, proprietary data, and financial reports to design effective strategies and enhance performance. In a fast-changing industry, we help marketers adapt to technological disruptions by harnessing AI-driven analytics, predictive insights, and ROI optimization tools. This ensures brands stay ahead of the curve in measuring engagement, reach, and targeting, thriving amidst rapid advancements
Designed and executed a retail campaign targeting urban audiences across diverse African cities. Leveraged geo-radius targeting and advanced audience insights to tailor strategies for distinct cultural nuances, selecting precise audience segments to drive increased in-store visits and sales.
Supported small and medium-sized enterprises (SMEs) by launching an affordable advertising solution. This project empowered over 500 businesses to run successful campaigns with real-time analytics and ROI optimization.
Implemented video ad campaigns for an e-commerce platform. Created engaging in-stream and out-stream ads that increased customer retention by 35% and improved conversion rates.
Previously, the airline had used non-certified data segments from another supplier for their campaigns. We introduced a strategic model that allowed certified Africonverse segments to be seamlessly integrated alongside these non-certified segments across multiple campaigns.
While agencies and advertisers recognize the importance of high-quality, privacy-safe data, performance goals often take precedence in data selection. For this airline, achieving improved marketing ROI and stronger alignment between clicks and bookings was critical to meeting their low-cost acquisition strategy KPIs. Africonverse delivered the precision and performance needed to achieve these goals.
Our self-serve DSP Suite is designed for seamless direct campaign management, featuring auto-optimized CPC and CPA modes.
We provide more than just ad tech—we offer strategic consulting powered by deep data insights to maximize campaign performance.
Unlock the full potential of your campaigns with our Audience Data Discovery and Consultation services.
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