Our unique understanding of the African market and the re-imagination about the role of enterprise data technology as an enabler of modern commerce has allowed us to innovate around audience mapping and insights designed for African businesses.
At AFRICONVERSE, we developed a marketing and customer-centric experience platform tailored specifically for African markets. This was made possible by our deep understanding of the African industry, an extensive taxonomy of African consumer data, and unique insights into how, when, and where the audience engages. We power digital campaigns and business solutions with high-quality data that has a global reach.
Contextual & Intent based targeting.
Smart ads that target user intent and achieve higher engagement.
Real-time
Fast to analyze content and deliver relevant ads.
High-performing
Ad formats that improve engagement and increase performance.
Excellence service delivery, on-boarding and support.
We’ve built every aspect of our services to provide you the right insights, when and where they’re most impactful!
Vast African Consumer data and advanced audience insights.
Simplified for Africa Businesses
Creative Templates
You don’t have your own creatives? Don’t worry we have our team and templates designed to make it easy for you to run your campaigns.
Africonverse for Advertisers and Agencies
Grow your audience with performance-driven ad campaigns.
The Africonverse Demand Side Platform provides an elegant user experience for the seamless activation of your campaigns, across channels, in real-time, backed by proprietary data. Your are well-positioned to identify, reach, and buy with precision across the premium publishers and channels such as audio, CTV, and video that resonate most with your campaign at the best price available.
DSP Advertiser
Utilize our user-friendly self-serve advertising platform for running targeted, measurable and engaging ads that turn your audiences into customers. Our DSP Suite is optimized for running direct campaigns with auto target CPC / CPA optimization modes, Geo Radius targeting, custom audiences retargeting, DMP support, Google Adx support among other key features.
Get Started DSP LoginRTB Advertiser
Advertise on specific and premium publishers of your choice, within your local region, industry and consumer base. Our technology allows you to use available customer segments appropriate for your business and industry. You can set unique targets and deliver different tailored creatives for every segment of your customes to provide services and products that satisfy their needs.
Get Started RTB LoginCreate A Campaign In A Short Amount Of Time
Within minutes, you can set up your campaign and begin advertising.
Multiple Ad Formats
Multiple Ad Formats - Performance-driven ad formats with high engagement and return on investment.
Monitoring And Reporting
Monitor the progress of your campaign in real-time and make data-driven decisions.
Automated Return On Investment Optimization
Our Target bidding solution automates the process and improves ROI.
Technology To Defeat Fraud
Our powerful fraud filters keep undesirable traffic out of your ad campaigns.
Africonverse for Publishers
Use high-quality advertising to monetize your website traffic.
Boost your ad revenue fast with Africonverse, whether you're a small, medium, or large publisher, website owner, content provider, ad network, or SSP partner. Our cutting-edge optimization engine combines your traffic with high-quality demand, ensuring that your consumers see the most relevant advertising.
Get Started SSP LoginMultiple Ad Formats
Our high-performing ad formats will deliver the right adverts to your targeted audiences
Easy To Use
Every step has been completely automated so that you can use the platform seamlessly.
Coverage Of Africa
We have operations in more than ten African nations.
High Rate Of Filling
You can monetize all impressions with our high fill rates.
Technology To Prevent Adblock
Our advertising gets around adblockers, allowing you to earn more money.
Statistics In Real-Time
Using our platform or reporting API, you can keep track of your revenue in real-time.
Video Ad Service
Deliver video flawlessly on every screen.
Video grabs attention at every stage of the customer journey. With Africonverse, you can boost brand awareness through videos on your website, social media platforms, and e-commerce pages. Create dedicated video hubs that attract audiences to your digital spaces. Personalize your content with interactive features, build curated playlists, offer on-demand videos, or host live streams to enhance your video strategy. Wherever you aim to take your business, we provide the video streaming technology, services, and support to help you get there.
Get StartedOptimize Video Ad Serving Everywhere
Whether you create news, episodic content, or have screens in stadiums or rock concerts, with Africonverse, you can make the most of video wherever people are watching.
A Complete Video Platform to Maximize Revenue
With technologies like programmatic bidding, VAST, in-stream, and out-stream video ads we help you earn more revenue on any screen.
Target Your Audience With Precision
Drive relevant, engaging, and converting campaigns with advanced targeting. Target specific geographic areas, platforms, or keywords.
Speed Up The Measurement Process
Automated reports give advertisers the analytics they need to demonstrate ROI and generate repeat orders in real-time.
Fast Ads Make You More Money
Each ad is served within milliseconds. Our unique server design and multiple server locations allow us to deliver the vast majority of ads at a speed of 0.01 seconds. The sooner an ad appears on the page, the longer it will be visible on the screen, meaning it's more likely to be seen and interacted with.
As Easy As It Looks!
We continuously invest in user experience and design. We not only deliver the features, but we also put the user in the center of the process so that the interfaces feel very simple to use. Saving you time, money, and stress.
Insights
General
Africa's Dark Horse - Unlocking the Full Potential of SMEs with Technology
Small and medium sized enterprises (SMEs) are the backbone of the world economy, accounting for most business across nearly every region. In Africa, SMEs provide an estimated 80% of jobs for the continent,…
Learn moreFAQs
Who can use the Africonverse DSP?
Africonverse is a Self-service platform where advertisers are in full control of building their own campaigns.
What is a DSP (demand-side platform)?
A demand-side platform is software that allows you to buy media from numerous sources in a consolidated, automated manner.
What is programmatic advertising?
Programmatic advertising is the automated buying and selling of digital advertising inventory. Advertising inventory is the space for ads on a given website.
How much does it cost to run a campaign?
Pricing for ads through Africonverse DSP varies depending on format and placement. However, our algorithms and continual checks for supply that satisfies our quality criteria and is available at the greatest price are never-ending.
What is a Supply-Side Platform SSP?
SSP stands for Supply Side Platform, and it is used by digital media owners and publishers to manage their ad inventory supply. SSP uses programmatic methods to help publishers sell their ad space in automated auctions to a wide range of advertisers.
What is the difference between DSP and SSP?
SSP is the opposite of DSP. Whereas DSP is for advertisers to acquire ad space, SSP is for web owners or publishers to sell their advertising inventory. They're linked by an ad exchange, which makes the transaction possible.
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Watch out for our integrated SME-centric Mobile ADvertising Platform (MAD)
Simplified and Integrated Advertising with uniform segments for Facebook, Twitter and DSP targeting.